The old brochure I created didn't have one program that is focused on. In my new brochure I decided to make the focal point Arts2People's biggest event that they host called the Lexington Avenue Arts & Fun Festival. (LAAFF) The new brochure is less confusing and has a new style.
OLD BROCHURE:
NEW BROCHURE:
*PLEASE NOTE- The true colors are on the small jpg files before you click it.
kind of difficult to crit folded material online, but here goes some thoughts below: i like the new color scheme- much friendlier than the stark black you were using. also i think i like the new style of illustration, but not sure what the circus imagery has to do with the content.
the font does not quite work for me in upper case. i think varying the sizes and baseline-making it more funky- is the right direction, like you are doing with "volunteer". i can not read one line-cap to act?-but it is a headline so legibility is a real issue here. there is no precedent for comm-unity break also is a tad awkward in that comm makes no sense.
hi elesa
ReplyDeletekind of difficult to crit folded material online, but here goes some thoughts below:
i like the new color scheme- much friendlier than the stark black you were using. also i think i like the new style of illustration, but not sure what the circus imagery has to do with the content.
the font does not quite work for me in upper case. i think varying the sizes and baseline-making it more funky- is the right direction, like you are doing with "volunteer". i can not read one line-cap to act?-but it is a headline so legibility is a real issue here. there is no precedent for comm-unity break also is a tad awkward in that comm makes no sense.
overall looks more fun- which is good.
hope this helps,
-ed